{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2bd51b0e17014f47a78effd508ccb87e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2bd51b0e17014f47a78effd508ccb87e-e2a2ed7382a83431.jpg","duration":126.84,"title":"Optimizing Meta Ads and Email Conversions","description":"This Loom reviews recent Meta ad and website performance with a focus on troubleshooting low conversions and improving next-week results. The speaker notes strong outcomes over the last seven days, including 1844 coaches, a blended ROAS of 5.23, and 10 ROAS from Meta attributed in that period. They highlight that $34,000 worth of people added to cart and discuss adding to cart and email capture as part of the strategy. They also point to a specific ad set with eight add to cart at $4.53, suggesting pausing an ad set that spent more money if conversions are lower, given that add to cart is a higher-intent action than earlier funnel stages."}