{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2ccfef9b1c9d4012b0a8c99bc1b3ffec\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2ccfef9b1c9d4012b0a8c99bc1b3ffec-39c08aa0e8abeb15.gif","duration":239.637,"title":"Trigger AI &lt;&gt; Start Inspiring: System Walkthrough","description":"This Loom outlines a plan to prioritize new buyer conversations while building an infrastructure and system behind them. It describes a lead sourcing and scoring approach using heavy research to identify the ICP and look for signals such as growth, hiring, and investment in culture, then placing qualified leads into an engine. For ready leads, it covers options like personalized videos and landing pages per lead, or a lighter approach with one video per segment. It also explains interconnecting existing tools like a podcast and mailing list by using engagement data to personalize the right step, with the full setup designed to be transparent in a system such as Zoho over an example six month partnership timeline."}