{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2ceb05bb04b74144bd1757ee21279150\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2ceb05bb04b74144bd1757ee21279150-440b16e0b3c2db36.gif","duration":190.05,"title":"Understanding Text Message Opt-Ins and Marketing Compliance for Lightspeed R","description":"In this video, I discuss the importance of obtaining written consent from customers for sending marketing text messages in compliance with US and Canadian laws. I explain that customers must actively opt-in by entering their phone numbers and confirming their consent, which can be done through our sign-up forms or customer-facing tablets. I also clarify that verbal consent is not sufficient for text messaging, as it lacks proper documentation. I encourage you to utilize our tools to build your text message list effectively and ensure compliance. Please make sure to implement these practices to avoid any legal issues."}