{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2d47d942b73e45faa2206cb828782e13\" frameborder=\"0\" width=\"1864\" height=\"1398\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1398,"width":1864,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1398,"thumbnail_width":1864,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2d47d942b73e45faa2206cb828782e13-be58dea2441b10c0.gif","duration":463.83,"title":"Halcrus Walkthrough","description":"This Loom provides an overview of Halkris and how it helps businesses save money on Meta ad spend. The dashboard lets you connect multiple ad accounts and review date ranges, showing a grand total of money saved and actions taken, including ad spend reductions and paused campaigns or ad sets within guard rails. The speaker reports saving tens of thousands of dollars over the year, including $6,000 in August from about $50,000 in spend on one ad account, and just under $5,000 on about $35,000 spend on another, with additional savings in ad account 3. They explain that every action is logged with a verifiable rationale against Ads Manager data, and you can drill into the change calculations."}