{"type":"video","version":"1.0","html":"","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2d8a4e00f9364ebab6ac19095db5f488-a9133cc5f2ec2708-full.jpg","duration":4037.993,"title":"Launch 360 Open Office Hours (Weekly) - December 1, 2025","description":"The meeting focused on discussing the use of websites, funnels, and links in bio for business marketing. Suzi Guzman explained the differences between these tools, emphasizing the strategic use of funnels for targeted marketing campaigns. Participants discussed creating funnels for specific offers and the importance of maintaining brand consistency. Next steps include creating personalized funnels and links in bio for participants, with follow-up meetings scheduled to address specific technical issues and further customization.\n\n### Meeting logistics and attendance 0:18\n\n- Suzi Guzman explained the meeting logistics, noting that the link for the meeting is available on the calendar every Monday.\n- Ginny Davito mentioned using an old link to join the meeting.\n- Suzi clarified that reminders are not set up through the system, and adjustments to the view were being made.\n- Suzi mentioned that if not enough people join, the session would be recorded and sent out for a Q&A later.\n\n### Discussion on chatgpt vs. gemiini 1:41\n\n- Ginny Davito and Suzi Guzman discussed the effectiveness of ChatGPT compared to GemIIni.\n- Ginny mentioned testing both tools, with a preference for GemIIni based on personal experience and feedback from a tech-savvy family member.\n- Suzi shared a preference for ChatGPT, especially for coding and conversational tasks, but acknowledged that preferences vary based on use cases.\n\n### Meeting recording and repurposing 4:55\n\n- Suzi Guzman explained that the meeting is accessible to all clients, with about 40 people on the call.\n- The recording will be repurposed for YouTube and other platforms to demonstrate various tasks.\n- Participants were informed they could turn off their cameras if they preferred not to be on video.\n\n### Q&a and training options 5:19\n\n- Suzi offered two options for the session: a Q&A format or a structured training followed by questions.\n- Jacqui O Shea expressed interest in asking questions about funnels due to time constraints.\n- Suzi began explaining the concept of funnels, using the analogy of a website as a book and a funnel as a chapter within that book.\n\n### Explanation of websites, funnels, and links in bio 6:10\n\n- Suzi Guzman provided a detailed explanation of the differences between websites, funnels, and links in bio.\n- A website is described as a comprehensive resource about a business, while a funnel is a focused marketing tool for specific offers.\n- Links in bio are likened to a table of contents, directing users to specific offers or content.\n- Suzi demonstrated examples of each, highlighting their strategic uses in marketing.\n\n### Creating and using links in bio 11:00\n\n- Suzi explained how links in bio can be used on social media to direct users to specific offers or content.\n- Examples were shown of how businesses can use links in bio to promote events or offers, with the ability to add or remove buttons as needed.\n- Ginny Davito inquired about creating a link in bio, and Suzi confirmed that it could be created for her, pending some additional information.\n\n### Use cases for funnels 18:07\n\n- Participants discussed various use cases for funnels, such as lead magnets, limited-time offers, and targeted advertising campaigns.\n- Suzi emphasized the importance of using funnels for specific marketing goals, such as running ads or promoting workshops.\n- The discussion included how to track the effectiveness of funnels through key performance indicators (KPIs).\n\n### Building a funnel 27:04\n\n- Suzi provided a step-by-step guide on building a funnel, emphasizing the importance of maintaining brand consistency.\n- The process included creating a hero section, setting up a call to action, and using pop-ups for upsells.\n- Suzi demonstrated how to use existing website elements to maintain branding while creating a new funnel.\n\n### Setting up a calendar for webinars 43:00\n\n- Suzi guided Robyn LeBreton through setting up a calendar for a webinar, explaining the importance of customizing meeting invites and availability.\n- The process included setting specific dates and times for the webinar and ensuring that participants cannot reschedule or cancel.\n- Suzi highlighted the importance of using a consistent color scheme for branding purposes.\n\n### Creating an order form for upsells 57:00\n\n- Suzi explained how to create an order form for upsells within a funnel, emphasizing the need to create a product in the system first.\n- The process involved setting up a product description, pricing, and ensuring the order form is linked to the product.\n- Suzi noted that clients on certain plans could have these setups done for them by the team.\n\n### Final questions and next steps 1:03:13\n\n- Suzi opened the floor for final questions, reiterating the importance of using funnels strategically for marketing.\n- Participants were encouraged to submit help desk tickets for further assistance and to schedule follow-up meetings for specific issues.\n- Suzi planned to follow up with Robin LeBreton regarding technical issues and offered to assist Ginny Davito with her new vision for her business."}