{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2e02fb28d6b54eb096b8351dae11aba7\" frameborder=\"0\" width=\"1148\" height=\"861\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":861,"width":1148,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":861,"thumbnail_width":1148,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2e02fb28d6b54eb096b8351dae11aba7-ff8cefb18990072e.gif","duration":1843.523,"title":"Luminous Touch - CRO Audit Findings, Branding and Conversion Fixes","description":"This Loom reviews why the website has low conversion despite a generally strong product page. Alex says the conversion experience is about 7 out of 10 and that the PDP includes most necessary elements like proof, details, imagery, reviews, and frequently bought together, so the main issue is trust caused by missing distinct branding. He recommends strengthening branding everywhere, adjusting navigation to be less generic by highlighting collections, reducing front-page text, and moving frequently bought together lower to avoid confusing shoppers when they are ready to add to cart. He also suggests simplifying the decision area by focusing on outcomes, removing cheap-looking smiley icons, and shifting extra information like ingredients to lower sections."}