{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2e95345f2a624f47804f0b0ca927a050\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2e95345f2a624f47804f0b0ca927a050-b22297b53a58ea2f.gif","duration":275.766,"title":"Optimizing Outbound Sales with High Intent Account Targeting","description":"In this video, I walk you through the audience workflow we built in Sixth Sense, which is crucial for enabling our outbound motion. We created a master segment representing our serviceable addressable market and filtered out any current customers and irrelevant opportunities to focus on high-intent accounts. Our process ensures that whether an account exists in our CRM or not, we can surface high-intent contacts to the right Account Executive at the right time. The goal is to provide our sales team with real-time visibility into in-market accounts to accelerate outreach and convert signals into revenue. I'm happy to answer any questions or provide further details if needed."}