{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2f1b98e7f21c4a028c15430615348004\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2f1b98e7f21c4a028c15430615348004-6a061f7182ac301f.gif","duration":1435.766,"title":"What Big E-com Doesn't Want You to Know - Next Level Retention Marketing","description":"In this video, I dive into the secrets of retention marketing that can help you reduce dependency on costly ads. I explain how to leverage RFM (Recency, Frequency, Monetary value) to better understand customer segments and improve engagement. I also share insights on how to effectively move customers up the value chain, which can lead to significant revenue increases without additional ad spend. Please take a moment to consider how we can implement these strategies in our marketing efforts."}