{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/2f63ad959e6a49c58f73500249178c4e\" frameborder=\"0\" width=\"1114\" height=\"835\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":835,"width":1114,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":835,"thumbnail_width":1114,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/2f63ad959e6a49c58f73500249178c4e-3e6645f39881398f.gif","duration":2168.1814,"title":"What Is Copywriting? 20 Tips For Beginners","description":"In this video, I share key copywriting tips that have helped generate over $20 million in sales across my businesses. I emphasize the importance of writing that resonates with readers, making it easy for them to grasp ideas quickly. I also discuss the difference between being a \"painkiller\" versus a \"vitamin\" in your messaging, and how to effectively educate your audience without blaming them. Please take note of these strategies and consider how you can apply them to your own work."}