{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3086f6581a4e47059719508204c5ea36\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3086f6581a4e47059719508204c5ea36-ae11ed8dc944907b.gif","duration":496.362,"title":"Building a Modular Service Suite","description":"In this video, I share an example of a modular service suite we developed for an agency aiming to double their revenue without increasing overhead. I emphasize the importance of having a clear ideal client profile and understanding the full client journey to ensure successful upselling and retention. We discuss the ascension model, which allows clients to progress through various service levels, from foundational strategy to customized projects and coaching. I encourage you to think about how these concepts can apply to your own work and client interactions."}