{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/31476fe244b045229712f7b65ec78efb\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/31476fe244b045229712f7b65ec78efb-7c5c254a6fe9028c.gif","duration":837.233333,"title":"The Hidden Cost of Lead Follow-Up","description":"This Loom explains how dealership revenue is being lost due to insufficient follow up on existing leads rather than poor marketing or new lead volume. Chris, founder of Divo, says dormant leads typically require about 59 follow up touches to convert, while research cited shows 80 percent of sales need at least 5 follow ups and 44 percent stop after the first follow up. He also cites a study tracking over 22,000 dealership websites reporting 43 percent of leads are mishandled and 14 percent are not even logged into the CRM. Using a 1,000 leads per month example, he compares closing at 8 percent versus 13 percent, framing the gap as roughly 2.7 million dollars per year, and argues that ownership and cadence are the core fix."}