{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/32469fab623c45d9b5c12fc675550d38\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/32469fab623c45d9b5c12fc675550d38-43d8310bd93480d9.gif","duration":2015.25,"title":"Website messaging to speak to clients who are ready to invest in an expert","description":"Most website messaging advice (ya know: “pain-agitate-solution”, “clearly state what you do and who for”) is built for the DIY audience or price-conscious buyers…  the ones who still need to be convinced that they need your type of service. \n\nBut your dream clients, the already-successful, not struggling, ready-to-pay-for-an-expert ones? They already know they want your type of service. What they’re really deciding is who they trust to do it right.\n\nThat’s what this training is all about.\n\nWhat's inside:\n\n-Why most “best practices” in website messaging don’t work for premium clients, and what to do instead\n-The 5 decision-making traits of clients who are calm, committed, and ready to invest\n-How to use your site to pre-qualify leads so they come in 90% sold on YOU (not “interviewing a few more people”)\n-What to say to attract clients who value your thinking (not just your deliverables)\n-What to avoid if you want to stop competing on price and exclusively get hired for YOUR brain\n\n^ All based on patterns I uncovered by analyzing dozens of client interviews I’ve done since 2023, specifically with the best of the best clients my clients have ever worked with.\n\n***\n\n→ Become a website messaging client ahead of your next website launch: https://calendly.com/kristawalshcopywriter/intro-call\n\n→ Join my newsletter to get more insights about this kinda stuff: https://kristawalshcopywriter.com/blog/"}