{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/32eeac8439fa4fd9847ae9415ed73920\" frameborder=\"0\" width=\"1670\" height=\"1252\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1252,"width":1670,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1252,"thumbnail_width":1670,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/32eeac8439fa4fd9847ae9415ed73920-468ac206647bcb9c.gif","duration":859.692,"title":"How To Analyse ROI","description":"In this video, I explain how to analyze Return on Investment (ROI) metrics, focusing on front-end and back-end analysis. I discuss the importance of understanding long-term returns and immediate profits, providing benchmarks for front-end ROI. I guide you through calculating gross margins, net profit, and the significance of lifetime gross profit in marketing. I emphasize the value of being cash flow positive and maximizing ROI for business growth."}