{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/331259ad6e49421a918bd6ca07c16b0a\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/331259ad6e49421a918bd6ca07c16b0a-8e34d03686d3dcca.gif","duration":395.6,"title":"Tracking Lead Sources Effectively 📊","description":"In this video, I walk you through how to use the filters on InvestorPlug to track our best-performing lead sources. Over the last 30 days, I've identified 85 leads, with 42 coming from SM3 PPC, which translates to a cost of $4,000 per contract for a $20,000 deal, giving us a 5X return. However, I've also noticed that PPC Brett only generated 22 leads, which is concerning. I encourage you to keep track of these numbers in your spreadsheets and let me know if you have any questions. It's crucial for us to analyze this data to ensure we're being profitable with our lead sources."}