{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/33930fd7fcd14b83bb8120752e2ebc20\" frameborder=\"0\" width=\"1928\" height=\"1446\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1446,"width":1928,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1446,"thumbnail_width":1928,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/33930fd7fcd14b83bb8120752e2ebc20-719d150e41b9fedd.gif","duration":589.196,"title":"Video for Andy and the Twins","description":"I met Andy Elliott after paying $7,000 for a front row seat in Arizona, and I reviewed the landing page being sent from his email list. The page is confusing, with weak early benefits and small CTA buttons, but the deeper sales copy is solid and skimmable. I recreated a totally new landing page designed to convert 2 to 4 times better, and I suggest leading with a clearer free 90 minute Zoom hook. I asked Andy or anyone from the Elliot group to hit me up so I can share the link for their next recreation."}