{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3452abc4b1ad43f0897bd1814a1b5d82\" frameborder=\"0\" width=\"1832\" height=\"1374\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1374,"width":1832,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1374,"thumbnail_width":1832,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3452abc4b1ad43f0897bd1814a1b5d82-13756a3a7b67a794.gif","duration":4645.72,"title":"Marketing For Indie Musicians","description":"This Loom explains marketing mindset and practical marketing tactics for indie musicians and small music businesses. The speaker frames marketing as anything that gets you closer to money, and distinguishes direct social media results from indirect results tied to business goals. They share an example where a “VeggieTales” Instagram video reached 91,000 views and helped lead to $216 total in one year, while indirect outcomes like venue booking inquiries produced much more value (booked four times in 2024 plus an extra $300 gig). They also cover transferable skills, brain-based matching for marketing activities, and key avenues like email lists and owning SEO through a personal website. The Loom ends by promoting a new “Tiny Biz Club” with 25 percent off for founding members until 31st."}