{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/34818512ec1745ee9cba58a41a41b1b5\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/34818512ec1745ee9cba58a41a41b1b5-b0553bf4d7ac52dd.gif","duration":3653.76,"title":"Club Ichi Webinar May 7 2025","description":"What if we stopped talking about sustainability as a \"Save the planet\" thing, and started talking about it as, \"Do you hate making money\" thing?\n\n Because as purchasing power shifts to Gen Z and millennials, over 60% of whom are willing to pay more for sustainably produced products and services, the demand for sustainable practices is growing. The majority of attendees already prefer sustainably organized events but did you know that sustainable events can also cut waste management and utility costs by 20-30%?\n\n No more theoretical prattle about sustainability. Let's get into it. Can we save the planet without attendees having to suffer through paper straws that dissolve in their mouths?\n\n We’ll dive into hard facts and practical insights from those managing sustainability at major hotels, one of the world’s busiest convention centers, the food and beverage industry, and the world’s most sustainable conference. \nThey don't hate money - in fact, they're driving revenue BECAUSE of sustainable choices!"}