{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/34ba590784624aa3951af2dbb8170fa6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/34ba590784624aa3951af2dbb8170fa6-d118165a4fcc1cbe.gif","duration":288.18,"title":"Paid Media Strategy and ROAS Results Overview","description":"This Loom outlines the speaker’s approach to structuring paid media campaigns around personas, search buckets, and funnel phases. They describe breaking campaigns into clear ICPs and personas, then mapping these to channels with transparent logic, daily navigation, and OKR-driven objectives linked to budget and goals. They also discuss using funnel audiences across top, middle, and bottom stages, including purchase-focused and awareness/problem-aware segments. As an example, they cite results across Google and Meta, including a ROAS of approximately five with three Meta case studies and cost and conversion value metrics shown."}