{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/34f95d19cbd547a186c00623d1959bf3\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/34f95d19cbd547a186c00623d1959bf3-40b9a9097501415d.gif","duration":268.361,"title":"Showcasing Kayyo's case study [Audio Workouts]","description":"In this video, I discuss how we identified that our advanced users were leaving the Kaya app too early due to a design that favored beginners. We learned that these users prefer control and speed, so we introduced audio workouts and made several design adjustments to enhance their experience. Key changes included skipping beginner steps, simplifying inputs, and allowing users to preview workouts before committing. After launching these features, we observed strong engagement and retention among advanced users, transforming our app into a comprehensive training companion for all levels. I encourage you to consider how these insights can inform our ongoing product development."}