{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/35268262dea241b6bfba89c1374c854d\" frameborder=\"0\" width=\"1741\" height=\"1306\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1306,"width":1741,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1306,"thumbnail_width":1741,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/35268262dea241b6bfba89c1374c854d-1869eb1e0d8cbc11.gif","duration":62.164,"title":"Enhancing Lead Quality and Retention Strategies","description":"In this video, I discuss how our main challenge isn't lead generation but rather the quality and leverage of those leads, indicating a need to focus on time to value and retention. I believe that if we can enhance the quality of our leads and improve our conversion rates, Blocks can over-deliver, making Collective a natural next step rather than just an upsell. Additionally, I recommend diversifying our revenue streams, particularly regarding our ad spend budget. My call to action is to prioritize improving retention on our current ad campaigns."}