{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3530857402b34175b7087730bd858128\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3530857402b34175b7087730bd858128-e29601cb156105dc-full.jpg","duration":490.6902,"title":"Day 2: Market Selection ","description":"Today I covered market selection, which is the top of funnel choice that drives everything downstream. In Landed Sites, I look at supply and sell through rates, aiming for counties with 25 to 250 active listings and at least 100 percent sell through every 12 months with a consistent trend on 1, 3, and 6 month views. I sort to find the best balance, like Kershaw County in South Carolina, and I avoid markets that are too crowded or too thin. Demand shifts over time, so you must stay on top of it. I asked you to use the Landed Sites research platform to start filtering and comparing markets."}