{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/36ecdf926fc24d35801820d2469a3993\" frameborder=\"0\" width=\"1956\" height=\"1467\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1467,"width":1956,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1467,"thumbnail_width":1956,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/36ecdf926fc24d35801820d2469a3993-7e79ef31260c3dc3.gif","duration":7409.7388,"title":"Keyword Strategy and Prioritization for Higher Education Marketing","description":"In this video, I walk through the preparation of the QA report for Havana, focusing on how I prioritize keywords based on their importance and confidence levels. I discuss extracting data from various sources, including Google Search Console and A.H.R.S., to identify high-intent keywords and potential content opportunities. I also highlight the need to cluster keywords effectively and consider traffic and difficulty metrics for prioritization. As we move forward, I request feedback on the proposed keyword strategies and any additional ideas to enhance our content approach. Overall, this serves as a foundation for our ongoing SEO efforts."}