{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/37551ee2da034f9f9ae30223ad62f01e\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/37551ee2da034f9f9ae30223ad62f01e-b26f1f00baeb6997.gif","duration":224.383,"title":"VNL 7-Point Framework for building great pet products","description":"In this video, I outline my 7-point framework for developing exceptional pet food and supplement products that enhance pet health and well-being. I emphasize the importance of product market fit, safety, regulatory compliance, nutrition effectiveness, uniqueness, sustainability, and cost of goods sold. Each point is designed to minimize risks and maximize customer satisfaction and business outcomes. If you are in the process of developing a new pet food or supplement, I invite you to consider how my framework can help you create a product that truly addresses pet owners' needs."}