{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/382ef2d5532441e8ae28c1066f09372a\" frameborder=\"0\" width=\"1966\" height=\"1474\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1474,"width":1966,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1474,"thumbnail_width":1966,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/382ef2d5532441e8ae28c1066f09372a-00001.gif","duration":127.633,"title":"Charm's Sophistication Score Analysis","description":"In this video, I will be explaining Charm's sophistication score, which is calculated using machine learning models to determine how sophisticated a brand is compared to others in our database. This score helps our customers understand a brand's likelihood of adopting new technologies or processes. I will use the example of Sporty & Rich, whose sophistication score is 72.2, meaning they are more sophisticated than 72% of other brands we track. I will also show you how we calculate the sophistication score by analyzing the technology stack of brands. No action is requested from viewers in this video."}