{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/38c436fe638e407bb96cee0657488bd0\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/38c436fe638e407bb96cee0657488bd0-80b5a4e3261439b3.gif","duration":574.507,"title":"Introducing Saviour: A Fresh Take on Juice Branding 🍹","description":"In this video, I present my brand identity for Saviour, a juice brand focused on offering exotic flavor combinations that promote a healthy lifestyle for a younger audience aged 13 to 27. With the rise of sugar consumption among young people, my brand aims to provide a flavorful and affordable alternative to sugary energy drinks. I conducted competitor research on brands like Tropicana and Innocent, and drew inspiration from their playful and modern branding styles. I also developed a brand personality that is vibrant and relatable, and I created packaging mock-ups to visualize the final product. I encourage viewers to reflect on the brand identity and share any feedback."}