{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3984483616904b87aac836491e49238c\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3984483616904b87aac836491e49238c-de96ebd225ae1d9d.gif","duration":361.342,"title":"B2B Newsletter tips and review","description":"In this video, I dive into the importance of effective subject lines and preheaders in newsletters, using the intriguing subject line \"can't slop, won't slop\" as a case study. I discuss how newsletters should be tailored to recipients who have opted in, emphasizing the need for clarity and orientation in the introduction. I also highlight the challenges of heavy text and the necessity for better formatting, such as using headers and white space to improve readability. Additionally, I suggest simplifying content and ensuring mobile compatibility to reduce cognitive load. My main action request is for viewers to critically assess their own newsletters and consider these insights for improvement."}