{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/39feda8a15db4f8cbe1883fdb58fecc2\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/39feda8a15db4f8cbe1883fdb58fecc2-1fccc2e263663827.gif","duration":121.553,"title":"Setting Up Data Activation for Outbrain Ads","description":"In this video, I walk you through the setup process for activating the data activation feature in Outbrain Ads. We start by creating a new server-to-server conversion in the conversion menu, where you’ll need to specify details like the event type—whether it’s an add-to-cart or purchase event. Make sure to save the conversion name for future reference and check the advanced options to ensure comparability with any existing conversions. I also recommend deselecting the 'include in total conversions' option initially to avoid impacting your current campaign optimization. Finally, don't forget to enter your landing page URL before clicking 'done'."}