{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3a2012de9db54093b5bbb2d34da2c64f\" frameborder=\"0\" width=\"1332\" height=\"999\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":999,"width":1332,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":999,"thumbnail_width":1332,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3a2012de9db54093b5bbb2d34da2c64f-d94db55b954bf5ea.gif","duration":113.357,"title":"How To See Real Performance With Market Share Insights","description":"This Loom introduces MarketShare and explains how to use it to evaluate performance in a defined market. Matt, Product Lead at Passby, recommends using the comparison tool to define your market, such as comparing against a key competitor. In the brand level visits view, MarketShare is shown over time as an aggregate of performance versus the competitor. At the location level, MarketShare can be viewed via a scatter plot against market size and by looking at MarketShare growth, providing granular insight into market dynamics and location impact."}