{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3b2dc51bcf384a339d3d3328766e4705\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3b2dc51bcf384a339d3d3328766e4705-9d72c92788bea176.gif","duration":134.438,"title":"Exploring the Secrets of Viral Apps on Google Play Store in 2020","description":"In this project, I explored what factors contributed to an app going viral on the Google Play Store in 2020, specifically those reaching 1 million installs within 6 to 8 months. I started with 2.3 million apps, narrowing it down to 9,436 representative apps using stratified sampling. I discovered that 55% of rating values were missing, leading me to create a 'has rating' feature, as missing ratings can signal virality. My analysis revealed that monetization is the strongest predictor of success, with viral apps attracting only 0.5% of installs, and quality metrics alone do not drive downloads. I encourage you to consider these insights when developing future apps."}