{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3c2c29a286ab4aa0bcff8cf6a4dbf4de\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3c2c29a286ab4aa0bcff8cf6a4dbf4de-00001.gif","duration":842.8999999999994,"title":"Donfluent: Growing Fitness Businesses with a Strategic Approach","description":"I've been waiting to share this for a minute. I wanted to share our thought process and strategy behind growing fitness businesses. It includes how to avoid the yo-yo effect of launching urgent offers for growth, getting stuck with no hours left in the day and implementing an actual marketing + sales infrastructure. \n\nI go through the importance of quality, retention, and sustainability in building a strong brand. I also touch on the concept of taking knowledge from big corporations and private equity to determine the best growth approach for a business. \n\nLastly, I wanted to highlight the significance of targeting the right audience, utilising multiple channels, and how owning the attention of potential customers is a huge assets. The goal is to educate and nurture leads, build an asset, and ultimately increase sales and marketing leverage so you can make more while having to work less"}