{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3cbf9a9107c14c37a0e2698a17d4f7c1\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3cbf9a9107c14c37a0e2698a17d4f7c1-c58961153440f0e6.gif","duration":72.683,"title":"Strategies for Adjusting Membership Pricing Without Impacting Current Members","description":"In this video, I discuss how to effectively change membership prices, especially during a price increase. It's important to note that you can adjust prices without impacting existing members by offering a grandfathered rate. You also have the option to create a new payment plan with the same billing cycles but at a different price. When updating prices, whether individually or in bulk, you'll have the flexibility to manage these changes seamlessly. I encourage you to consider these strategies as you plan your pricing adjustments."}