{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3e3214ecf1c340019123fadb144089b8\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3e3214ecf1c340019123fadb144089b8-2fed56f3661afd85.gif","duration":115.4,"title":"Run Your Organic SEO Scorecard, 90 Seconds","description":"This Loom explains how to run a complete SEO system for personal injury engineering and organic authority to drive case acquisition from organic. The speaker says firms should be managed like a CFO reads profit and loss, naming and tracking expected outcomes, and that skipping any pillar leaks performance. They describe a four pillars engine with technical stability, intent capture, authority reinforcement, and case acquisition optimization, supported by a monthly growth system plus diagnostic work. They emphasize that the key issue is not SEO budget but no one trading organic as a system, and ask a single number question on how many signed cases came from organic."}