{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3edb050a1fcc4a6f9dbd41daf0d41312\" frameborder=\"0\" width=\"1196\" height=\"897\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":897,"width":1196,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":897,"thumbnail_width":1196,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3edb050a1fcc4a6f9dbd41daf0d41312-353029e96f53f36c.gif","duration":452.733,"title":"Using Topic Intent in Company Enrichments","description":"This Loom explains how to use topic intent enrichment to determine whether target companies are currently in the market for your product. The presenter demonstrates running company topic intent over a table of large tech companies using Salesforce and Outreach, selecting a provider such as Intensify, choosing topics like Sales Automation, and using a limit of 10 rows, then reviewing topic scores and composite scores per row. It also covers topic intent by geo, showing how metros like New York (score 52) and Washington DC (score 44) can be identified, and topic intent by persona, where individual personas at a company receive separate scores, such as HR scoring 81 and marketing composite 52. The Loom notes that topic intent flavors include intent by persona and intent by geo, segmented by provider, and that persona and person-level versions require different table inputs."}