{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/3f865bad46be4303a8cc2a1c59267ebe\" frameborder=\"0\" width=\"2560\" height=\"1920\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1920,"width":2560,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1920,"thumbnail_width":2560,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/3f865bad46be4303a8cc2a1c59267ebe-2defcad92a47e0bc.gif","duration":3191.88,"title":"Fixing Design Offers for Selling Results","description":"This Loom discusses how branding and web design should be positioned to produce measurable business outcomes rather than abstract “design” value. The speaker argues that the market does not care about design itself, only about clear transactional change of state such as traffic converting to calls and appointments, and gives examples of using concrete criteria and case studies. In a question and answer, they challenge service providers and designers to take responsibility for results and to build offers where value can be tracked, even for solo or freelancer models using websites as the selling system. They also discuss shifting to a higher leverage business focus, moving from design millionaire to teaching investment strategy to fund freedom, and note that the program participants typically reach around 30k per month after more than a year."}