{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/40256b0a2ae4475e9806bc1e7c8746d3\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/40256b0a2ae4475e9806bc1e7c8746d3-888521f5c539ab66.gif","duration":272.077,"title":"Maximizing Event ROI: The Secret to $2.4 Million in Pipeline 💰","description":"In this video, I share the exact system we used to generate $2.4 million in pipeline from a two-day event, resulting in 12 meetings booked just 24 hours later. I emphasize the importance of treating every conversation as a potential lead and logging them immediately into your CRM to enhance follow-up efficiency. By utilizing a digital business card, we ensured seamless data exchange and immediate follow-up, which is crucial for conversion. I encourage you to adopt these strategies to maximize your event ROI and avoid the common pitfalls of delayed outreach. Let's transform how we approach events and turn conversations into opportunities!"}