{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/412b841ad83446b78c97470f00acedbe\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/412b841ad83446b78c97470f00acedbe-cf0a6f13faeb0a54.gif","duration":127.07,"title":"Scaling Local Leads with Lookalike Targeting","description":"Hi, this is Ayushi. I ran a local campaign for my landscaping client Leetsee, focused on generating consistent, high quality leads at a lower cost. I built and tested lookalike audience campaigns from existing customer data, using website visitors and engaged users, and scaled lookalikes from 1 percent up to 2, 3, and 5 percent to find the most profitable. These trust based targeting campaigns delivered better lead quality and a lower cost per lead. I also continuously tested queries, scaled winning ad sets, and ran retargeting for warm audiences."}