{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/41452cfbe02e4e55b94cd0882dbf9a4a\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/41452cfbe02e4e55b94cd0882dbf9a4a-252b2e21c7196991.gif","duration":1416.858,"title":"Maximizing Home Builder Sales: The Power of Quick Follow-Ups and Website Optimization","description":"In this video, I discuss how builders can significantly increase their sales by making two simple changes: responding to leads within the first hour and optimizing their website for better conversion rates. Industry data shows that responding within five minutes can lead to a 900% increase in conversion rates compared to waiting 24 hours, which is the average response time of 42 hours in our industry. I emphasize the importance of having multiple opportunities for potential clients to engage with your website, as top builders achieve conversion rates of up to 10%. I encourage you to take immediate action by improving your response times and enhancing your website's functionality to capture more leads. Let's leverage these insights to boost our business growth!"}