{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4278b15716b344aaa5eca4160f9390e6\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4278b15716b344aaa5eca4160f9390e6-fa3bd7efd8cbec09.gif","duration":263.67,"title":"How Our Ad Leads Get Qualified and Booked","description":"This Loom explains the workflow for handling Facebook ad leads, from first click to booking. Prospects see the ad, click it, and fill in their details, and the team calls within about five minutes during Monday to Friday from 8am to 6pm to qualify the lead based on project, timeframe, budget, and location. Calls and follow ups continue, with Harvard study cited that sales typically happen on the seventh to eighth attempt, and unqualified leads are disqualified immediately if they are looking too far out like two years or for free quotes. Leads after hours or on weekends receive instant SMS and an AI response, followed by a first call at 8am the next business morning, and there are weekly updates on bookings, non-answers, and disqualifications."}