{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/429a01951e57467f9c02988e8d8e6a42\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/429a01951e57467f9c02988e8d8e6a42-e02b0f4566195d61.gif","duration":236.775,"title":"Finding the Right Driver: A Unique Approach to Recruitment","description":"To all my motor coach colleagues, finding the perfect bus driver is challenging. I discuss the pitch placement process, focusing on uniqueness and fit. We explore demographics, psychographics, and the importance of referrals. The driver influencer program is introduced to enhance recruitment quality. Action: Consider implementing influencer marketing for driver recruitment."}