{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/439c85d6fa6d4560b8cc2fe2966ca87f\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/439c85d6fa6d4560b8cc2fe2966ca87f-e91946c0a262d353.gif","duration":183,"title":"How Branding Drives ROI and Cost Avoidance","description":"This Loom explains Sebastian’s philosophy on branding by focusing on how brand identity and logos connect to business performance. He argues that many brand designers overemphasize aesthetics and “concepts” that are not clearly discernible, instead favoring practical performance drivers like cost avoidance. He suggests that a major ROI tie-in is reducing the likelihood that a brand identity or logo needs to be changed within five years by taking time to understand the relevant parameters. He also frames design as something that can be tied to money and business outcomes."}