{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/44095f93dd444639a773c3f22ef6643c\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/44095f93dd444639a773c3f22ef6643c-4cbc8b15a788e894.gif","duration":188.352,"title":"What a Cold-Start Market Teaches You That an Established One Never Does","description":"Twenty years across multiple sectors. Four schools launched from scratch. Here are three things cold-start markets taught me that an established school never could: why the brand opens the door but you have to walk through it, why constraints are the brief, and why infrastructure always comes before activation."}