{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/454636df401542dcb3f775d3dc85cdee\" frameborder=\"0\" width=\"946\" height=\"709\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":709,"width":946,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":709,"thumbnail_width":946,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/454636df401542dcb3f775d3dc85cdee-b0ff781b6737a6b5.gif","duration":340.633,"title":"12/ Campaign Analytics and Actions","description":"This Loom explains how to read campaign analytics and identify what is working in a live email sequence. It covers the lead funnel (leads processed, enrolled, completed) and step by step sequence conversion, including an example where about 15,000 leads received a message, 81 sent a reply, 7,300 emails went out, and 28 replies were received. It emphasizes that overall reply rate (0.5% or 109 replies in the example) is less important than positive reply rate, since raw replies include out of office, bounces, and people telling you to go away. It also distinguishes recipient bounce rate (wrong or stale addresses) versus sender bounce rate (server rejection), noting to aim for around 1% or lower bounce rate and above roughly 1% reply rate, and to check list quality or rotate and warm domains when needed."}