{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4569519a0d4340cd8e9e1fd7a8ef42e8\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4569519a0d4340cd8e9e1fd7a8ef42e8-9dae2f7728215ebb.gif","duration":479.8839,"title":"Why you've got abandonment emails all wrong ","description":"In this video, I discuss the importance of understanding customer behavior in relation to abandoned carts, using my recent experience with Eric Lyons butchers as a case study. I emphasize that abandonment is often a conscious choice rather than a simple oversight and highlight the need for brands to consider what customers are thinking, feeling, doing, and saying when they abandon their baskets. I encourage you to read my blog, \"Designing Email Journeys Using TFDS,\" for deeper insights into crafting effective abandonment emails. Additionally, I critique the current email strategies that fail to address customer needs and suggest improvements. Please take a moment to reflect on how we can enhance our email communication to better engage our customers."}