{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/46b85e1ff42047ecb62ba505f8b625d9\" frameborder=\"0\" width=\"1276\" height=\"957\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":957,"width":1276,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":957,"thumbnail_width":1276,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/46b85e1ff42047ecb62ba505f8b625d9-551f3e43ac25a153.gif","duration":707.453,"title":"Sales Tonality and Delivery That Books Appointments","description":"This Loom explains how tonality and delivery drive sales outcomes during phone calls. It emphasizes that sales communication is 80 to 90 percent body language and how you say things, and only 10 to 15 percent what you say, because people feel your intent more than your words. The video covers what works and what kills sales, including using three tonalities: empathetic and slow while they describe the problem, clear and confident when explaining what floating does, and warm and playful near the close. It also advises not to rush the pain point, avoid monotone delivery, upward inflections, apologetic card requests, and excessive talking, and to use pauses and the prospect’s name."}