{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/480f7e44d5334487b6cadfa9003a5296\" frameborder=\"0\" width=\"1212\" height=\"909\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":909,"width":1212,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":909,"thumbnail_width":1212,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/480f7e44d5334487b6cadfa9003a5296-00001.gif","duration":1477.68,"title":"Building an Actionable Report Structure in Motion","description":"In this video, I walk you through how to build a more actionable report structure for your weekly, bi-weekly, or monthly advertising reports. I explain the importance of focusing on specific creatives based on the actions we might take with them. I also discuss the metrics to consider, such as thumbstop ratio, click-through rate, and click to purchase. Additionally, I demonstrate how to segment your ads based on spend and performance goals. No specific action is requested from the viewers in this video."}