{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4823fe49281445a8aa591f7379889eef\" frameborder=\"0\" width=\"1598\" height=\"1198\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1198,"width":1598,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1198,"thumbnail_width":1598,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4823fe49281445a8aa591f7379889eef-a95aed6a11fae809.gif","duration":225.8022,"title":"Strategies for Effective Conference Registration and Follow-Up 📅","description":"Hey Preston, I wanted to discuss a couple of key points regarding our registration process and follow-up strategies. First, we should implement an abandoned cart sequence using JavaScript to capture user information, which can then be sent to a Google Sheet or our newsletter list, keeping in mind the legal aspects of consent. Additionally, I suggest we enhance our early bird pricing strategy by clearly showcasing the retail value versus the sale price to emphasize the value of the conference. Lastly, I recommend sending a series of follow-up emails to engage those who showed interest but haven't registered yet, including a discount offer in the final email. Let me know your thoughts on these suggestions!"}