{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/484ad056099e46c6bb32d2b3c0d6fdcf\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/484ad056099e46c6bb32d2b3c0d6fdcf-71706d4acdbe2abf.gif","duration":629.291,"title":"Evaluating Leads in Small Towns: Strategies for Success","description":"In this video, I walk you through how to evaluate leads, especially those in small towns, and what to do with them. I emphasize that if a property is listed on the MLS, we should tag it for future follow-up rather than waste time on it now. For example, I analyzed a lead in Electra, Texas, which showed only four sales in the last 90 days, indicating it's a small market and likely not worth pursuing. I encourage you to check the volume of sales in the area and use tools like PropStream to gather data before deciding whether to work on a lead. Please make sure to tag properties accordingly and reach out if you have questions about specific leads."}