{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/484d0b6e31004dfdac86e8cec6c41e3d\" frameborder=\"0\" width=\"1440\" height=\"1080\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1080,"width":1440,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1080,"thumbnail_width":1440,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/484d0b6e31004dfdac86e8cec6c41e3d-47d4aa11fdb1ef91.gif","duration":141.784,"title":"Preferred Lender.com Explainer","description":"This Loom introduces a custom website and tools for working with buyer clients, positioning it as free and not a subscription service. Garrett Gunderson, owner of Archetype Mortgage, built preferredlender.com-style pages to provide tools like a 30-second buying power calculator that helps identify tire kickers and time wasters. He also describes an advertising approach for appraisals with terms and conditions that may include paying for an appraisal after following a process, plus a joint loan application portal that tracks when referrals start and finish. He emphasizes his accountability, saying he checks hundreds of loan programs and works for borrowers to access mortgage credit certificates and down payment assistance, including options up to 1 percent below market rates for qualified borrowers."}