{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4854aaeade884df6a0c911def93fb5b8\" frameborder=\"0\" width=\"1816\" height=\"1362\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1362,"width":1816,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1362,"thumbnail_width":1816,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4854aaeade884df6a0c911def93fb5b8-65a4811f80992ddc.gif","duration":223.455,"title":"Orita SMS Engagement Levels Demo","description":"This Loom explains how to use Aurita SMS’s audience scenario planner to plan monthly SMS sends by engagement level. It reviews how SMS subscribers are broken down across engagement tiers and forecasts expected outcomes like click rate, order rate, and revenue. For example, if you plan to send 18 campaigns next month, you start by sending all 18 to highly engaged subscribers, then send some to moderately and broadly engaged subscribers based on revenue and efficiency trade-offs versus SMS credit costs. It notes that brands often taper sends in lower engagement tiers, since incremental revenue per send is usually better higher up, especially when working toward a revenue goal such as 215,000."}