{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/4868497aaf8340998744393c847ce0f1\" frameborder=\"0\" width=\"2256\" height=\"1692\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1692,"width":2256,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1692,"thumbnail_width":2256,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/4868497aaf8340998744393c847ce0f1-e15cbc0b480be339.gif","duration":2569.005,"title":"CRO Audit Recommendations for Higher Conversions","description":"This Loom delivers a CRO audit and specific conversion improvement recommendations for Cherry’s website, focusing most on the product page. The speaker says the homepage and overall structure are solid and already include strong social proof, but recommends removing a universal 10 percent first-order discount in favor of reward-based incentives like free shipping. On the collection page, they criticize the lack of guidance and navigation cues and say adding product decision support could raise conversions by 22 percent. On the product page, they recommend removing emojis, adding hover product-in-action visuals, improving text-heavy sections, and increasing average order value through upsells and bundles like free shipping thresholds (for example unlocking at 45), plus gift-focused messaging. They estimate properly implemented improvements could raise conversion rate to 4 to 5 percent."}